Josh Parata

Marketing Manager · Hospitality · Entertainment · Events
Brisbane, QLD · 0426 135 522 · Jclarkenz90@gmail.com

Profile

Senior marketing professional with 15+ years across hospitality, entertainment, events and digital marketing in Australia, New Zealand and the Pacific. Combines creativity with commercial thinking — leading end-to-end campaigns from concept through execution and reporting, across paid, owned and earned channels. Experienced managing multiple priorities across diverse venue and multi-site portfolios, with strong copywriting, stakeholder management, budget accountability and a proactive, continuous-improvement mindset. Career highlights include marketing leadership for hospitality venues, universities, festivals, touring artists and major international events including the FIFA Women's World Cup Fan Festival.

Key Skills

• Marketing & Campaign Management (concept → execution → reporting)
• Digital Marketing — Paid, Owned & Earned
• Commercial Strategy, Budget Management & ROI Reporting
• Stakeholder & Cross-team Collaboration
• Copywriting & Content Development
• Venue Marketing & Multi-site Rollouts
• Entertainment Programming & Live Events
• Brand Strategy & Creative Direction
• Social Media, Meta Ads & SEM
• Photography, Video & Motion Graphics

Professional Experience

Marketing Manager & Digital Consultant · Freelance / Contract Work
2010 – Present
New Zealand, Australia & Fiji
  • Operates as a senior marketing lead for hospitality venues, festivals, touring artists, entertainment brands, tourism operators and community organisations across Australia, New Zealand and the Pacific.
  • Responsible for end-to-end campaign management: brief, strategy, budget, creative concept, channel planning, execution and performance reporting — across paid, owned and earned media.
  • Delivers digital marketing across Meta Ads, SEM, social media, email marketing, websites, content marketing and display; tracks spend, ROI, reach and engagement to inform future planning.
  • Develops copy, creative direction, photography, videography, motion graphics and brand assets that build awareness, drive foot traffic and increase revenue for venues and events.
  • Works autonomously with venue managers, promoters, artists, sponsors and suppliers while coordinating tightly with internal teams to ensure campaigns align with operational capacity and commercial goals.
  • Key contributions include multi-site marketing rollouts, always-on venue social strategies, ticketing campaigns, event promotions, website builds and long-term marketing support for 20+ brands.
Founder & Director · Oro Acoustics
2025 – Present
Wellington, New Zealand
  • Founded and launched a design-led acoustic treatment company, leading brand strategy, product development, marketing, sales, budgeting and customer relationships end-to-end.
  • Built the marketing function from scratch — website, social strategy, paid and organic content, email, DTC sales and brand partnerships — delivering a sold-out product release and commercial installations.
  • Manages supplier relationships, installation logistics, contractor coordination and financial reporting, combining commercial accountability with hands-on operational delivery.
  • Key contributions include a profitable product launch, repeat commercial clients and a brand positioned at the intersection of function, design and cultural storytelling.
Marketing Manager & Content Lead · Massey University — Toi Rauwhārangi, College of Creative Arts
January 2026 – May 2026
Wellington, New Zealand · Marketing Lead Contract
  • Acted as senior marketing lead for the College of Creative Arts, planning and delivering integrated marketing campaigns across student recruitment, public events, exhibitions and audience engagement.
  • Managed campaign execution across paid digital advertising, social media, email marketing, website content and internal comms — including budget tracking, audience targeting, creative direction and performance reporting.
  • Produced photography, video, graphic design, motion graphics and promotional copy for digital, print and outdoor placements, ensuring consistent messaging across all channels.
  • Collaborated with academic leaders, student teams, internal stakeholders and external suppliers to align marketing activity with faculty goals, event calendars and recruitment targets.
  • Used campaign insights, digital performance data and audience behaviour to refine messaging, optimise spend and improve engagement across key student, industry and community audiences.
Marketing Manager & Content Lead · Māoriland Film Festival
2024
Ōtaki / Wellington, New Zealand · Marketing Lead Contract
  • Led marketing and content for one of the world's leading Indigenous film festivals, driving ticket sales, audience growth, sponsor visibility and community engagement across a multi-programme event.
  • Planned and executed integrated campaigns across social media, Meta advertising, email, digital display, PR and traditional media — managing budget, timeline, creative and reporting from concept to delivery.
  • Managed always-on digital activity including Meta Business Suite, paid campaign optimisation, performance monitoring, content scheduling and audience targeting to maximise reach and ROI.
  • Produced photography, video, design, motion graphics and written content across digital, print and outdoor channels, maintaining a strong, consistent brand voice.
  • Worked closely with filmmakers, artists, sponsors, community partners and internal teams to deliver campaigns that honoured cultural storytelling while meeting commercial and attendance objectives.
  • Key contributions included reporting on campaign performance to guide future festival marketing and strengthen Māoriland's position as a leading Indigenous arts organisation.
Event Coordinator / Marketing · FIFA Fan Festival™ 2023
April 2023 – August 2023
Wellington, New Zealand · Contracted through KOJO
  • Delivered marketing and event coordination support for the FIFA Women's World Cup 2023 Fan Festival, a major international event drawing thousands of local and international visitors to Wellington.
  • Supported delivery of a large-scale, multi-week public event across venue operations, supplier management, production scheduling, stakeholder communications and event logistics.
  • Coordinated with talent booking, entertainment programming and festival delivery teams to create a public-facing experience of live performances, fan engagement, cultural programming and sponsor activations.
  • Provided digital marketing support across social media, email, SEM, display and content marketing — contributing to campaign visibility, engagement and audience growth throughout the tournament.
  • Liaised with FIFA, government agencies, sponsors, contractors, venue operators and international stakeholders, ensuring event infrastructure, crowd flow, public safety and operational logistics were well managed.
  • Supported compliance with FIFA operational standards, local council regulations, health and safety and emergency management procedures in a highly regulated international event environment.
Functions & Conference Manager · Karma Resorts
2013 – 2016
Rottnest Island, Western Australia
  • Managed weddings, conferences, corporate functions and special events across three resort venues, overseeing bookings, budgets, contracts, accommodation, entertainment and supplier logistics.
  • Delivered strong commercial results by developing promotional campaigns and sales initiatives that increased venue visibility, event bookings and revenue across the functions and events offering.
  • Supervised event staff and contractors, supported F&B operations and acted as the link between sales, operations and guest services to ensure seamless, high-standard event delivery.
  • Worked closely with clients from brief through to execution, maintaining clear communication, managing expectations and delivering events that met both creative and commercial objectives.
Resort Duty Manager / Resort All-Rounder · Karma Resorts
2013 – 2016
Rottnest Island, Western Australia
  • Managed daily operations across Front Office, Housekeeping, F&B and Maintenance, acting as Manager on Duty in a busy island resort with multiple revenue streams and guest touchpoints.
  • Handled guest enquiries, complaints and service recovery with professionalism, supporting positive guest experiences and protecting the venue's reputation.
  • Led rostering, staff training and performance management across operational departments, building strong team communication and cross-department collaboration.
  • Managed compliance with workplace health and safety, liquor licensing and company standards, coordinating contractors, maintenance and property inspections in a multi-site resort environment.
Maintenance Officer · Hotel Rottnest
2012 – 2013
Rottnest Island, Western Australia
  • Responsible for preventative and reactive maintenance across hotel rooms, villas, public areas and resort facilities — maintaining a safe, functional and well-presented guest environment.
  • Responded promptly to guest maintenance requests; carpentry, painting, patching, tiling, plaster repairs, doors, locks, windows and furniture.
  • Basic plumbing (taps, toilets, blockages) and basic electrical maintenance where permitted (lighting and fixture replacements).
  • Maintained pools, gardens and external areas; routine property inspections, hazard reporting and safe-work practices.
  • Worked closely with contractors for specialist maintenance and repair work.

Selected Projects

Tools & Platforms

Adobe Photoshop · Adobe Illustrator · Adobe Premiere Pro · Adobe After Effects · Adobe Lightroom · Canva · Meta Business Suite · Meta Ads Manager · Mailchimp · WordPress · Squarespace · Wix · Google Workspace · Microsoft Office · Google Analytics · SEM / Digital Advertising Platforms

Education

Whitireia Polytechnic — Certificate in DJ & Music Production · Wellington, New Zealand
Included event planning, project management and marketing components.
2011
Kapiti College — Year 13 / NCEA Level 3 · Raumati Beach, New Zealand
2008

Community & Leadership

References

Available on request.

Josh Parata
Available for Marketing Manager roles · AVC Australia

Josh
Parata.

Marketing Manager · Campaign Strategy · Commercial Marketing · Hospitality & Events

Senior marketing professional with over 15 years' experience leading campaigns across hospitality, entertainment, events and digital marketing in Australia, New Zealand and the Pacific. Combines creative thinking with commercial accountability — experienced in managing campaigns from concept through execution, reporting and optimisation.

Venue Marketing ManagementPaid, Owned & Earned MediaCampaign Strategy & DeliveryCommercial AcumenContent & CopywritingStakeholder ManagementHospitality & EntertainmentLive Events & Programming
Contact MeView Experience
Portrait of Josh Parata
Based
Brisbane, QLD
Experience
15+ Years
Region
AU · NZ · Pacific
Focus
Venues · Events · Entertainment
Jclarkenz90@gmail.com 0426 135 522
Brisbane, Queensland
Venue Marketing✦Campaign Strategy✦Paid, Owned & Earned✦Commercial Marketing✦Entertainment✦Hospitality✦Live Events✦Content & Copy✦
Venue Marketing✦Campaign Strategy✦Paid, Owned & Earned✦Commercial Marketing✦Entertainment✦Hospitality✦Live Events✦Content & Copy✦
About
01

Profile

Marketing that moves people — and moves the needle.

A senior marketing professional with over 15 years' experience across hospitality, entertainment, events and digital marketing in Australia, New Zealand and the Pacific. Career highlights include leading integrated marketing campaigns for hospitality venues, universities, festivals, touring artists and major international events — including the FIFA Women's World Cup Fan Festival.

Experienced in managing campaigns from concept through to execution, reporting and optimisation across paid, owned and earned channels. Strong capability in Meta advertising, SEM, social media management, email marketing, content creation, copywriting, photography, videography, graphic design and brand development — with a consistent focus on commercial outcomes, budget efficiency and measurable results.

Brings practical venue and hospitality experience from roles as Resort Duty Manager and Functions & Conference Manager, giving a deep understanding of venue operations, guest service, event delivery and cross-team collaboration. This operational background ensures marketing is not only creative but also executable, commercially sound and aligned with venue teams.

Known for building strong stakeholder relationships, working autonomously across multiple priorities and delivering campaigns that feel authentic, connect with local communities and drive revenue. A proactive, hands-on approach to marketing with a passion for innovation, continuous improvement and brands that stand out in competitive markets.

Projects
02

Featured Work

FIFA Women's World Cup Fan Festival
International Event
01

FIFA Women's World Cup Fan Festival

Delivered major event marketing, stakeholder coordination, entertainment programming, sponsor activation and venue operations for an international festival audience.

Major EventVenue OpsEntertainmentSponsor Activation
Māoriland Film Festival
Festival
02

Māoriland Film Festival

Led end-to-end festival marketing across paid, owned and earned channels, driving audience engagement, ticket sales, website traffic and brand visibility.

Meta AdsEmailContentWebReporting
Events
Nightlife
03

Events

Created brand-led event marketing, electronic music campaigns, immersive event concepts and digital storytelling that built youth audiences and drove ticket sales.

BrandEvent ConceptSocialDesign
Touring Events
Live Music
04

Touring Events

Delivered artist marketing, ticketing strategy, venue promotion and regional touring campaigns across live entertainment and music events.

Artist MarketingTicketingVenue Promo
Oro Acoustics
Founder
05

Oro Acoustics

Built a new brand from the ground up — strategy, product, DTC marketing, website, social content and sales — with commercial traction from launch.

BrandProductDTCDesignBudget
Hospitality & Venue Campaigns
Hospitality
06

Hospitality & Venue Campaigns

Developed marketing for venues, festivals, live entertainment, functions, tourism businesses and community events with a focus on commercial outcomes.

Venue MarketingSponsorshipAlways-on SocialPaid Media
Career
03

Experience

2010 – Present

Marketing Manager & Digital Consultant

Freelance / Contract Work
New Zealand, Australia & Fiji
  • Operates as a senior marketing lead for hospitality venues, festivals, touring artists, entertainment brands, tourism operators and community organisations across Australia, New Zealand and the Pacific.
  • Responsible for end-to-end campaign management: brief, strategy, budget, creative concept, channel planning, execution and performance reporting — across paid, owned and earned media.
  • Delivers digital marketing across Meta Ads, SEM, social media, email marketing, websites, content marketing and display; tracks spend, ROI, reach and engagement to inform future planning.
  • Develops copy, creative direction, photography, videography, motion graphics and brand assets that build awareness, drive foot traffic and increase revenue for venues and events.
  • Works autonomously with venue managers, promoters, artists, sponsors and suppliers while coordinating tightly with internal teams to ensure campaigns align with operational capacity and commercial goals.
  • Key contributions include multi-site marketing rollouts, always-on venue social strategies, ticketing campaigns, event promotions, website builds and long-term marketing support for 20+ brands.
2025 – Present

Founder & Director

Oro Acoustics
Wellington, New Zealand
  • Founded and launched a design-led acoustic treatment company, leading brand strategy, product development, marketing, sales, budgeting and customer relationships end-to-end.
  • Built the marketing function from scratch — website, social strategy, paid and organic content, email, DTC sales and brand partnerships — delivering a sold-out product release and commercial installations.
  • Manages supplier relationships, installation logistics, contractor coordination and financial reporting, combining commercial accountability with hands-on operational delivery.
  • Key contributions include a profitable product launch, repeat commercial clients and a brand positioned at the intersection of function, design and cultural storytelling.
January 2026 – May 2026

Marketing Manager & Content Lead

Massey University — Toi Rauwhārangi, College of Creative Arts
Marketing Lead Contract
Wellington, New Zealand
  • Acted as senior marketing lead for the College of Creative Arts, planning and delivering integrated marketing campaigns across student recruitment, public events, exhibitions and audience engagement.
  • Managed campaign execution across paid digital advertising, social media, email marketing, website content and internal comms — including budget tracking, audience targeting, creative direction and performance reporting.
  • Produced photography, video, graphic design, motion graphics and promotional copy for digital, print and outdoor placements, ensuring consistent messaging across all channels.
  • Collaborated with academic leaders, student teams, internal stakeholders and external suppliers to align marketing activity with faculty goals, event calendars and recruitment targets.
  • Used campaign insights, digital performance data and audience behaviour to refine messaging, optimise spend and improve engagement across key student, industry and community audiences.
2024

Marketing Manager & Content Lead

Māoriland Film Festival
Marketing Lead Contract
Ōtaki / Wellington, New Zealand
  • Led marketing and content for one of the world's leading Indigenous film festivals, driving ticket sales, audience growth, sponsor visibility and community engagement across a multi-programme event.
  • Planned and executed integrated campaigns across social media, Meta advertising, email, digital display, PR and traditional media — managing budget, timeline, creative and reporting from concept to delivery.
  • Managed always-on digital activity including Meta Business Suite, paid campaign optimisation, performance monitoring, content scheduling and audience targeting to maximise reach and ROI.
  • Produced photography, video, design, motion graphics and written content across digital, print and outdoor channels, maintaining a strong, consistent brand voice.
  • Worked closely with filmmakers, artists, sponsors, community partners and internal teams to deliver campaigns that honoured cultural storytelling while meeting commercial and attendance objectives.
  • Key contributions included reporting on campaign performance to guide future festival marketing and strengthen Māoriland's position as a leading Indigenous arts organisation.
April 2023 – August 2023

Event Coordinator / Marketing

FIFA Fan Festival™ 2023
Contracted through KOJO
Wellington, New Zealand
  • Delivered marketing and event coordination support for the FIFA Women's World Cup 2023 Fan Festival, a major international event drawing thousands of local and international visitors to Wellington.
  • Supported delivery of a large-scale, multi-week public event across venue operations, supplier management, production scheduling, stakeholder communications and event logistics.
  • Coordinated with talent booking, entertainment programming and festival delivery teams to create a public-facing experience of live performances, fan engagement, cultural programming and sponsor activations.
  • Provided digital marketing support across social media, email, SEM, display and content marketing — contributing to campaign visibility, engagement and audience growth throughout the tournament.
  • Liaised with FIFA, government agencies, sponsors, contractors, venue operators and international stakeholders, ensuring event infrastructure, crowd flow, public safety and operational logistics were well managed.
  • Supported compliance with FIFA operational standards, local council regulations, health and safety and emergency management procedures in a highly regulated international event environment.
2013 – 2016

Functions & Conference Manager

Karma Resorts
Rottnest Island, Western Australia
  • Managed weddings, conferences, corporate functions and special events across three resort venues, overseeing bookings, budgets, contracts, accommodation, entertainment and supplier logistics.
  • Delivered strong commercial results by developing promotional campaigns and sales initiatives that increased venue visibility, event bookings and revenue across the functions and events offering.
  • Supervised event staff and contractors, supported F&B operations and acted as the link between sales, operations and guest services to ensure seamless, high-standard event delivery.
  • Worked closely with clients from brief through to execution, maintaining clear communication, managing expectations and delivering events that met both creative and commercial objectives.
2013 – 2016

Resort Duty Manager / Resort All-Rounder

Karma Resorts
Rottnest Island, Western Australia
  • Managed daily operations across Front Office, Housekeeping, F&B and Maintenance, acting as Manager on Duty in a busy island resort with multiple revenue streams and guest touchpoints.
  • Handled guest enquiries, complaints and service recovery with professionalism, supporting positive guest experiences and protecting the venue's reputation.
  • Led rostering, staff training and performance management across operational departments, building strong team communication and cross-department collaboration.
  • Managed compliance with workplace health and safety, liquor licensing and company standards, coordinating contractors, maintenance and property inspections in a multi-site resort environment.
2012 – 2013

Maintenance Officer

Hotel Rottnest
Rottnest Island, Western Australia
  • Responsible for preventative and reactive maintenance across hotel rooms, villas, public areas and resort facilities — maintaining a safe, functional and well-presented guest environment.
  • Responded promptly to guest maintenance requests; carpentry, painting, patching, tiling, plaster repairs, doors, locks, windows and furniture.
  • Basic plumbing (taps, toilets, blockages) and basic electrical maintenance where permitted (lighting and fixture replacements).
  • Maintained pools, gardens and external areas; routine property inspections, hazard reporting and safe-work practices.
  • Worked closely with contractors for specialist maintenance and repair work.
Background
04

Education & Community

Education

  • 2011
    Whitireia Polytechnic
    Certificate in DJ & Music Production
    Wellington, New Zealand
    Included event planning, project management and marketing components.
  • 2008
    Kapiti College
    Year 13 / NCEA Level 3
    Raumati Beach, New Zealand

Community & Leadership

Kapiti College Kapa Haka
Kaea / Leader
Certificate — Service to the Marae
“Kia Aio Te Noho”
Kapiti College 1st XV Rugby
2005 – 2007
Kapiti Coast Youth Council
2007 — advocated for young people's voices in Kāpiti, supported youth projects, showcased achievements and connected young people to civic life.
Motu Kairangi Māori Council
2021
Miramar Community Gardens
2021 – 2025
Stack
05

Tools & Platforms

Adobe PhotoshopAdobe IllustratorAdobe Premiere ProAdobe After EffectsAdobe LightroomCanvaMeta Business SuiteMeta Ads ManagerMailchimpWordPressSquarespaceWixGoogle WorkspaceMicrosoft OfficeGoogle AnalyticsSEM / Digital Advertising Platforms
Capabilities
06

Key Strengths

Marketing & Campaign Management
Digital Marketing — Paid, Owned, Earned
Commercial Strategy & Budgeting
Stakeholder & Cross-team Collaboration
Copywriting & Content Development
Entertainment & Events Programming
Venue Marketing & Multi-site Rollouts
Brand Strategy & Creative Direction
Social Media & Community Engagement
Photography, Video & Motion
Project Management & Operations
Data-informed Reporting & Optimisation
Impact
07

Career Highlights

15+

Years in marketing, events, entertainment and hospitality

Marketing Lead

Senior marketing roles across university, festival and venue sectors

End-to-End

Campaigns delivered from concept to execution to reporting

Paid, Owned, Earned

Strong digital marketing across all channels

AU · NZ · FJ

Multi-site and multi-region campaign experience

Commercial + Creative

Budget accountability, revenue growth and brand impact

FIFA WWC

Major international event and stakeholder management experience

Venues + Live

Hospitality venues, resort operations and live entertainment

Let's talk

Ready to bring creative, commercial marketing to your venues.

Email
Jclarkenz90@gmail.com
Phone
0426 135 522
Location
Brisbane, Queensland
Get in touch